At a recent Global Climate Action Summit, actor Harrison Ford gave an impassioned and articulate speech about the need for our nation to embrace environmentally conscious efforts, stating that the “future of humanity was at stake” due to climate change. He stated: “We are all, rich or poor, powerful or powerless, we will all suffer the effects of climate and ecosystem destruction,” and he urged Americans to consider the significance of protecting nature as a means to protecting ourselves and the future of our planet.

 

America, as a nation, has turned its collective consciousness to the negative impact of our wasteful and often reckless behavior has had on the environment. Scientists point to the Earth getting hotter as a contributing cause of our recent extreme weather. As the Earth’s temperature rises, heat waves increase in their intensity and frequency, evaporating more water and increasing the global rainfall. With more energy and water vapor in the system, circulation patterns alter the ways in which weather systems develop. This leads to severe storms in some regions and droughts in others. But scientists also indicate that the way in which people interact with their environmental also plays a role, including land-use changes.

 

What does this mean for your business?

 

More than 75 percent of Americans indicate that they are concerned about their environment. Many of these have a strong desire to make improvements to the ways in which they do things. From increasing energy efficiency in their homes, businesses, and other aspects of their lives, American consumers are looking to do what they can to minimize their carbon footprint and positively impact the environment. This might mean increasing recycling efforts,  attending events designed to clean up rivers and lakes, and choosing eco-friendly goods and services.

 

A recent survey reported than 30 percent of consumers prefer eco-friendly options. More than 50 percent of consumers oppose GMO foods, and 5 percent state that their next care will be an electric or hybrid option. The survey also found that consumers are increasingly environmentally conscious, and that 35 percent of people are willing to spend more money on products that are good for the environment. As consumers come to understand more, businesses have an opportunity to explore their options for putting a “green” plan into action.

 

The good news is that becoming energy-conscious doesn’t mean that you will limit your product availability, have to change all of your processes, or must invest in expensive changes to your business. There are many things that an energy conscious business owner can do to show his commitment to “going green.” From simple, easy solutions that require limited time or financial investment to more substantial changes that may require more effort, business sustainability will likely be linked to its commitment to eco-friendly solutions can benefit both the planet and your profit.

 

How can eco-innovations be good for your business?

 

The following is a short list of the ways in which your business can benefit from embracing eco-friendly solutions. It is by no means exhaustive, and businesses “going green” and regularly finding more perks to doing so.

  1. You can tap into new and emerging markets that are being developed by the green revolution. This can create a plethora of new opportunities and ambitious enterprises for innovative entrepreneurs.
  2. It can help your business get ahead and stay ahead of environmental regulations we can be sure are coming down the pike. As world leaders, governmental agencies, and industry policy influence what is required, companies can avoid the cost and consequence of short-sightedness or reactive efforts with a long-term plan.
  3. Going green is important for your marketing strategy. Consumer demand and public opinion on sustainable products and buildings are clear. Green building is a smart investment strategy because its opportunities start with perceptions but are not limited to them.
  4. Investors are attracted to and eager to support businesses that focus on sustainability. About 68 percent of global investors intend to increase green investments. However, only one-in-two companies has a strategy for low-carbon assets, with disclosure levels of those strategies deemed “highly inadequate.”
  5. Promoting innovation is easier with a sustainability focus. Self-scrutiny and in-house auditing of processes, procedures, and products can create a environment in which opportunities to innovate simply present themselves.
  6. A serious, ongoing, and collaborative embrace of sustainability practices has a true impact on the elimination of waste and increase in productivity. What does this mean for your bottom line? Lowered organizational costs and increased profitability.

 

What are some other advantages for an energy-conscious business owner? Feel free to share your ideas below.

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